A great edition of Time has to have minimal advertising– I mean who wants to have to flip through endless advertisements for Activia? On the contrary, a great edition of Vogue (or Elle or Harper’s or whatever) contains the best, most ravishing advertisements one can find- the season’s latest fashion campaigns. These campaigns can be so chic, so sexy, so sophisticated that sometimes, we can’t help but skip through the articles and “only look at the pretty pictures.” Middle school style.
Here are our favorite campaigns (reading distractions) of the season.
Jeremy Scott takes aver Moschino with a bang– or more appropriately, a burp. The young designer debuts as the new Moschino Creative Director with a McDonald’s inspired collection. The runway collection has been described by some critics as “trashy” and “over the top.” Other critics, on the other hand, enjoyed the playful collection by the young designer and described the collection as “delicious.”
Because of how the collection was shown on the runway and the critics’ sometimes harsh reviews, we expected Moschino to put out an ad campaign just as “over the top” and “delicious” but instead, what we got was an elegant ad campaign with some of New York’s most sophisticated.
Celebrated photographer Steven Meisel captured models Karen Elson, Raquel Zimmerman, Saskia De Brauw and Caroline Murphy in what seems to be a formal, high brow get together. But if you look closely, you can see the cheese on Saskia’s dress and the other playful, clever details inspired by the world’s most well-known fast food chain.
And what’s more Elegant than Queen Linda? The “M” on the quilted shoulder bag does not stand for “McDonalds” when the Chameleon Queen carries it.
It can stand for money, madame, magnificent or maybe even Moschino.
There’s not much to say about the Fall 2014 Clavin Klein ad campaign promotion the hashtag #mycalvins. There’s little to say but lots to feel. Little words, lots of lust. Little speaking, lots of moans.
Photographer Mert Alas and Marcus Piggott reminds us why we pinned photos like these on out bedroom walls in the 90’s. (Kate Moss and Marky Mark, anyone?). Model Lara Stone is modernized in this ad mostly by the (strategically placed) hashtag.
Lara is joined by Anerican model Matt Terry.
Of course the Calvin Klein girl has a boyfriend. Or maybe they’re just friends. With lots of benefits we all wanna partake in.
Party supergirl Cara Delevigne, turns her head away from the London party scene for just a little to enjoy all that the beautiful English countryside has to offer.
Cara sports traditional English designs like plaid and argyle– all in the details.
Photographer Tim Walker captures Cara in traditional English staples like rainboots and plaid, all with the London cool nobody can take away from Cara.
Photographer: Tim Walker
Models: Edie and Olympia Campbell
Photographer: Steven Klein
Model: Edie Campbell
Rag & Bone
Photographer: Glen Luchford
Model: Winona Ryder
Photographer: Karl Lagerfeld
Model: Cara Delevigne (yes, her again. She books a lot.)